is a bottom-up 30-day communications campaign that asks employees to focus on cost reduction.
The Objective: Find a way to reduce costs by at least a dollar a day. The BAD campaign creates a climate that is receptive to change and improvement, resulting in major improvements that can produce millions of dollars in annual savings!
How about a buck a day? It’s something everyone can understand and relate to. It’s specific, it’s challenging; and it’s a goal everyone can reach. Put the program in 30-day time frame, so it moves quickly and achieves its objective before it becomes part of the woodwork.
By setting a goal for each employee that is challenging yet attainable - at least a dollar a day in job-related savings - BAD Month stimulates a high level of employee participation. It’s light, low-key and fun and gets everyone working toward a common objective.
Although the idea-collection phase only lasts for thirty days (BAD Month), the cost savings generated by the program have a permanent impact. Organizations have found it highly effective to repeat the program each year.
Buck-A-Day is a bottom-up communications program that gets everyone to focus on cost elimination. Complementing the traditional top-down approach to cutting costs, BAD asks every employee to reduce costs in his or her job area.
Buck-A-Day is a professionally designed campaign that is personalized for each client organization. It obtains an extremely high level of voluntary employee participation without the use of monetary awards.
Buck-A-Day has been run successfully in more organizations, ranging from manufacturing plants and hospitals to banks, insurance companies and service industries. It has achieved such a high level of success that we now offer it with a money-back guarantee.

The Good Idea Campaign focuses on quality and customer satisfaction. It is a 30 day special event that encourages everyone to seek out improvement opportunities and find ways to eliminate recurring problems.
Good Idea Campaign benefits:
  1. High level of involvement
  2. A shot-in-the-arm for existing program
  3. Short campaign with long impact
  4. Creates a dialogue
  5. Boost in employee morale
  6. Cross-pollinates ideas
The Good Idea campaign has proven successful in more than 3,000 organizations. They have produced hundreds of millions of dollars in savings and improvements.
Total Quality requires total involvement. Employees must be periodically resold on the need for their active support. The message must be stated in non-abstract terms that are meaningful to the employee. The call for action must be something to which everyone can respond. The GOOD Idea campaign encourages bottom-up innovation and adds zest to the continuing program.
Continuous Improvement is a laudable idea, but consistent continuous improvement is unrealistic. Every long-term program, no matter how important its objective, needs variety and pacing. If you want the most out of your people give them a change of pace ¾ a little fun and excitement ¾ once in a while.
Unless they are well-publicized and stimulated by at least one month long campaign each year, suggestion programs usually get less than 10% employee participation. In today’s competitive environment no organization can function effectively without the creative ideas of the majority of its employees. In one month of operation the GOOD campaign gets ideas from people who never contributed before and usually boosts participation to over 60%. Keeping everyone interested in long-term, on-going programs can be difficult. Here is how the Good Idea campaign stimulates your on-going efforts.
QC’s get active involvement from small groups of people, but often the majority of employees never get a chance to participate. The GOOD Idea campaign seeks out everyone’s ideas. In so doing, it can surface important projects for the Circles to consider and also identify creative people who would be good future participants.