The Art of Asking Questions
April 17, 2018/Tuesday
4:00 P.M. to 5:00 P.M.
We ask questions to obtain information. Even before we word the question, we are anticipating a certain kind of answer ... and this expectation influences the way in which we phrase the question. Our phrasing, in turn, has a biasing effect on our respondents and the answers they give us.
For example, suppose we are preparing to teach a course on time management. We want to find out the needs of our participants in advance, and are preparing a questionnaire. Let’s ex¬amine some questions and see what information they are likely to yield.